Case Study - From Discovery to Dialogue to Deals
The Societal Impact of AI Symposium is UNSW's flagship annual conference with 550 attendees. What's On! created "AI-me" a digital conference assistant that achieved 92% engagement by surfacing the right sessions and sponsors to the right people
- Client
- UNSW Sydney
- Year
- Service
- Web Development, AI
Overview
AI-me is an Event AI companion by What's On! deployed at the UNSW Societal Impact of AI Symposium. It became the room's default helper: 508 of 550 attendees used it to get instant answers, find quiet spaces, explore sessions, share highlights, and meet the right people — without queues or paper.
Answers arrived in 3–5 seconds with no human handoffs, and accessibility requests were handled on the spot. Privacy stayed front-and-centre with Australian hosting and data kept only as needed.
Impact at a glance:
- 1,007 questions answered in 3–5s
- 101 Smart Notes users; 97 LinkedIn posts
- 213 actions — Panel QnA, Competition Voting, Hackathon Engagement
- 251 people used matchmaking; 800 recommendations delivered
- 39 exhibitor/sponsor matches
- ~30 hours help-desk time saved in just one day
What we did
- Full-stack Development (Next.js)
- AI Chatbot Development
- Real-time Analytics
- API Integration
AI-me transformed the Symposium from a crowded event into a personalised experience. I got answers in seconds, discovered sessions I would have missed, and even made connections that shaped new collaborations. All of this, without standing in a single queue.
UNSW College
- Engagement rate
- 95%
- Page load times
- 10x
- Help-desk time saved
- 30 hours
- People engaged
- 500+