Case Study - Lead Conversion through Gamification
Our Admissions and Recruitment Assistant increased qualified leads by 160% and boosted Q&A engagement by 85% via QR-to-mobile and kiosk flows—with light gamification to keep students engaged and give them career and degree advice.
- Client
- ACU
- Year
- Service
- AI Assistant, EdTech
Overview
What's On! built an Admissions & Recruitment Assistant for ACU that turned booth curiosity into qualified conversations. Students scanned a QR to mobile or used kiosk tablets to ask degree questions and get a personalised roadmap (subjects, pathways, next steps). Light gamification—mini missions and progress cues—kept them engaged long enough to capture intent and contact details with consent.
The result: +160% qualified leads and +85% Q&A engagement during roadshow activations.
- +160% increase in qualified leads (consent-based capture of name, email, high school, dream role/company)
- +85% lift in Q&A engagement via QR-to-mobile and kiosk flows
- On-the-spot guidance: course/degree answers and a tailored study roadmap
- Friction-lite capture: short forms, clear value exchange, opt-in privacy
- Export-ready data: clean lead lists for recruiter follow-up and nurture
What we did
- Frontend & Backend (Next.js)
- AI Chatbot
The chatbot didn't just answer questions — it doubled the number of students we could talk to meaningfully. With gamified flows and personalised roadmaps, we saw a 160% lift in qualified leads and conversations that felt human, not transactional.
ACU
- Increase in qualified leads
- 160%
- Q&A engagement lift
- 85%
- Students engaged
- 2.5k+
- Consent rate
- 92%